Since the advent of motion graphic, it plays an important role in the dissemination of information. However, most of motion graphics are products of the Roman alphabet, relatively few examples of Chinese instead. Because of the difference between Oriental characters and Westerns, using the same design approach is not entirely appropriate. In addition to offering insights into Chinese design evaluation associated with the contents of design quality on motion, it is hoped that the findings of this study could facilitate understanding of how designers or design students learn the evaluation and unique of Chinese / Taiwanese graphic designs.